WithExpert Services

Pay Per Click

Generate high-intent leads with efficient paid acquisition.

Overview

We build and optimize PPC campaigns with landing pages and reporting designed to reduce costs and increase qualified conversions.

Keyword and audience research

Conversion tracking setup

Landing page improvements

Weekly optimization cycles

Get Free Consultation View Pricing

Process

How we deliver

Discovery

We identify target audiences, offers, and competition to set a profitable direction. For PPC this means analysing which keywords your ideal customers actually search, what messages will resonate, and how competitors are positioning themselves. We research search volume, cost-per-click ranges, and keyword difficulty so targeting and budgets are based on data rather than guesswork, and you see clear recommendations before any ad spend goes live.

Launch

We build campaigns, ads, and tracking to start collecting conversion data quickly. Campaigns are structured with tightly themed ad groups, specific ad copy, and relevant extensions, and we launch with proper conversion tracking that measures leads, calls, and sales instead of just clicks. Within the first one to two weeks your account exits the initial setup phase and begins gathering the data we need for more advanced optimisation.

Optimize

We refine targeting, creatives, budgets, and landing pages to improve ROAS. Each week we review search term reports, Quality Scores, and conversion data to pause wasteful keywords, expand winning themes, and test new ad variations. Negative keyword lists grow as we spot irrelevant queries, landing pages are adjusted for better message match and conversion, and bid strategies are tuned so cost per lead and cost per acquisition move toward profitable targets.

Scale

We expand what works and cut what does not, backed by clear reporting. Once campaigns are reliably hitting your targets, we scale budgets, add new keyword groups, test additional networks such as Microsoft Ads or YouTube where appropriate, and layer in remarketing so more of your traffic turns into customers. You receive transparent reports that show spend, leads, revenue, and return on ad spend so you can see exactly how PPC is contributing to growth.

FAQ

Common questions

How long does it take to see results from PPC?

Clicks and early leads can arrive within days of launch, but reaching stable, profitable PPC performance typically takes several weeks of testing and optimisation. In weeks one and two campaigns enter the learning phase as Google Ads and other platforms collect enough data to understand who converts, so cost per lead often starts at two to three times the eventual target. Weeks three and four focus on initial optimisation, where we pause poor-performing keywords and ads, refine match types and bids, expand on winning themes, and tighten negative keyword lists. By weeks five to eight campaigns usually approach target cost per lead and cost per acquisition, with Quality Scores, conversion rates, and ROAS moving in the right direction. From month three onward, accounts that are performing well can be scaled by increasing budgets, adding new campaigns, and testing additional networks. Budget size, competition, landing page quality, account history, and offer strength all influence how quickly profitability is reached, but we commit to weekly optimisation, transparent reporting, and data-driven decisions throughout.

What makes your PPC service different?

We optimise for profit per click, not just cost per click, with a strong focus on Quality Scores and conversion rates. Rather than chasing the cheapest traffic, we build structures that combine tightly themed ad groups, highly relevant ad copy, and dedicated landing pages so more of the clicks you pay for turn into qualified leads. This includes obsessive attention to Quality Score through granular keyword grouping, message match between ads and landing pages, and a strong on-page experience so you can often pay significantly less per click than competitors in similar positions. We also build negative keyword frameworks from day one to eliminate waste, align bids and ad strategies with search intent at different funnel stages, and design conversion-focused landing pages instead of sending traffic to generic pages. Bid strategies are chosen based on data maturity and goals, and we make full use of extensions such as sitelinks, callouts, structured snippets, and calls to increase visibility. Across all of this, reporting is centred on cost per lead, cost per acquisition, and ROAS, not just impressions and clicks.

Do you guarantee conversion rates?

We guarantee adherence to PPC best practices and a disciplined optimisation process, but we do not promise a specific conversion rate because outcomes depend on factors such as industry, price point, competition, brand strength, and offer quality. What we do commit to is building and maintaining a strong account structure with high Quality Scores on primary keywords, tightly themed ad groups, clear message match between ads and landing pages, comprehensive negative keyword coverage, and full use of appropriate ad extensions. Ongoing work includes weekly campaign reviews, regular new ad tests, monthly landing page recommendations, and continuous search term and bid adjustments, with transparent reporting that shows how metrics such as CTR, Quality Score, conversion rate, and cost per lead are evolving. Over time this approach typically reduces wasted spend, improves conversion performance, and increases the number of qualified leads you receive from the same or lower budget.

What is included in your PPC pricing?

Our PPC management pricing is structured as a monthly management fee, usually in the range of roughly one and a half to four thousand dollars depending on scope, plus your ad spend paid directly to Google, Microsoft, or other networks. The initial setup phase typically includes an account audit or new account creation, competitor research, keyword research across hundreds of terms, an account structure plan, landing page strategy, conversion tracking setup for Google Ads, GA4, and call tracking, and the creation of initial campaigns and ad variations. Ongoing management covers daily or near-daily monitoring, bid and budget adjustments, pacing to ensure spend is on track, regular addition of new ads and negative keywords, search query reviews, Quality Score improvements, device and location tweaks, and seasonal or competitive adjustments. Optimisation work includes A/B testing, landing page recommendations, conversion rate optimisation ideas, and audience refinement. Reporting is delivered via weekly snapshots and detailed monthly reports that show spend, clicks, conversions, cost per lead by campaign, Quality Scores, top keywords, waste eliminated, and clear recommendations.

Can you compete on expensive, highly competitive keywords?

We can compete on expensive, high-intent keywords when it makes economic sense by improving the elements that reduce effective cost per acquisition rather than trying to win with bids alone. In competitive verticals such as legal, finance, or insurance where cost-per-click can be very high, we use granular account structures, Quality Score optimisation, and conversion-focused landing pages to raise relevance and conversion rates so more revenue is generated from each click. Negative keyword strategies remove low-intent searches, long-tail and modifier keywords capture more specific queries, and bid strategies are tuned to focus on searches and times with the strongest performance. We also look beyond search to remarketing, branded campaigns, and complementary channels to support the overall funnel. Part of our process is being honest about when direct competition on certain keywords is not viable given your budget and margins; in those cases we redirect strategy toward more profitable opportunities rather than burning spend in unwinnable auctions.

Get Free SEO Audit

Designing Paid Campaigns Around High-Intent Search and Audiences

Effective PPC and advertising starts with clearly defined intent. Rather than simply bidding on broa... Effective PPC and advertising starts with clearly defined intent. Rather than simply bidding on broad terms, a modern paid strategy segments campaigns by funnel stage, audience type, and business objective. Search campaigns can capture users who are actively looking for a solution, while social and display campaigns build awareness and remarket to people who have already engaged with your brand. By mapping keywords, audiences, and creatives to specific offers, you avoid wasted spend and keep ads highly relevant. Each ad group or audience set is built with tightly themed keywords or interests, clear value propositions, and landing pages that match the promise of the ad. This alignment improves click-through rate, quality scores, and conversion rates at the same time. Over time, you can expand winning segments while cutting underperforming experiments, creating a more efficient and predictable acquisition engine. The intent ladder matters because not everyone searching is ready to buy. Top of funnel searches are often informational and better suited to awareness campaigns, middle of funnel searches reflect comparison and evaluation, and bottom of funnel searches show clear buying intent. By bidding appropriately at each stage and matching landing pages to intent, you protect budget while maximising conversions. Effective PPC and advertising starts with clearly defined intent. Rather than simply bidding on broad terms, a modern paid strategy segments campaigns by funnel stage, audience type, and business objective. Search campaigns can capture users who are actively looking for a solution, while social and display campaigns build awareness and remarket to people who have already engaged with your brand. By mapping keywords, audiences, and creatives to specific offers, you avoid wasted spend and keep ads highly relevant. Each ad group or audience set is built with tightly themed keywords or interests, clear value propositions, and landing pages that match the promise of the ad. This alignment improves click-through rate, quality scores, and conversion rates at the same time. Over time, you can expand winning segments while cutting underperforming experiments, creating a more efficient and predictable acquisition engine. The intent ladder matters because not everyone searching is ready to buy. Top of funnel searches are often informational and better suited to awareness campaigns, middle of funnel searches reflect comparison and evaluation, and bottom of funnel searches show clear buying intent. By bidding appropriately at each stage and matching landing pages to intent, you protect budget while maximising conversions.

Landing Pages, Message Match, and Conversion Optimization

No matter how strong your targeting is, campaigns will underperform if landing pages fail to convert... No matter how strong your targeting is, campaigns will underperform if landing pages fail to convert. High-performing PPC and advertising programs invest heavily in message match: ensuring that the headline, visual cues, and offer on the page closely reflect what visitors just saw in the ad. This reduces cognitive dissonance and makes it obvious that people have landed in the right place. A clear above-the-fold value statement, supporting benefits, social proof, and a focused call-to-action work together to guide visitors toward a single next step. Ongoing A/B testing allows you to refine headlines, images, forms, and layouts based on real behaviour rather than opinions. Small changes can lead to meaningful improvements in cost per lead or cost per acquisition. When landing page optimization is treated as a continuous process, you can often achieve better results without increasing ad spend, simply by making each click work harder for the business. Common issues that hurt performance include mismatch between ad promise and page content, too many competing calls-to-action, slow load speeds, poor mobile experience, and a lack of trust signals such as reviews and case studies. No matter how strong your targeting is, campaigns will underperform if landing pages fail to convert. High-performing PPC and advertising programs invest heavily in message match: ensuring that the headline, visual cues, and offer on the page closely reflect what visitors just saw in the ad. This reduces cognitive dissonance and makes it obvious that people have landed in the right place. A clear above-the-fold value statement, supporting benefits, social proof, and a focused call-to-action work together to guide visitors toward a single next step. Ongoing A/B testing allows you to refine headlines, images, forms, and layouts based on real behaviour rather than opinions. Small changes can lead to meaningful improvements in cost per lead or cost per acquisition. When landing page optimization is treated as a continuous process, you can often achieve better results without increasing ad spend, simply by making each click work harder for the business. Common issues that hurt performance include mismatch between ad promise and page content, too many competing calls-to-action, slow load speeds, poor mobile experience, and a lack of trust signals such as reviews and case studies.

Tracking, Attribution, and Data-Driven Decisions

Reliable tracking is the backbone of any PPC and advertising effort. Incomplete or inaccurate conver... Reliable tracking is the backbone of any PPC and advertising effort. Incomplete or inaccurate conversion tracking leads to poor optimization decisions, wasted budgets, and frustration for both marketing and sales teams. A robust setup includes proper configuration of analytics, conversion events, call tracking, and offline import where relevant. Events are grouped into primary conversions, such as form submissions or purchases, and secondary indicators like scroll depth or micro-engagements. With this structure in place, bidding strategies and budget allocation can be based on meaningful outcomes instead of vanity metrics. Multi-touch attribution helps you understand how different campaigns and channels support one another across the customer journey. A typical buyer might first see a YouTube ad, later click a branded search result, then convert after a remarketing ad. Without attribution, last-click reporting would give all the credit to the final interaction and undervalue the earlier touchpoints. Data-driven attribution and assist metrics give a more accurate picture so you can scale the combinations of keywords, audiences, devices, and times of day that consistently produce profitable results. Reliable tracking is the backbone of any PPC and advertising effort. Incomplete or inaccurate conversion tracking leads to poor optimization decisions, wasted budgets, and frustration for both marketing and sales teams. A robust setup includes proper configuration of analytics, conversion events, call tracking, and offline import where relevant. Events are grouped into primary conversions, such as form submissions or purchases, and secondary indicators like scroll depth or micro-engagements. With this structure in place, bidding strategies and budget allocation can be based on meaningful outcomes instead of vanity metrics. Multi-touch attribution helps you understand how different campaigns and channels support one another across the customer journey. A typical buyer might first see a YouTube ad, later click a branded search result, then convert after a remarketing ad. Without attribution, last-click reporting would give all the credit to the final interaction and undervalue the earlier touchpoints. Data-driven attribution and assist metrics give a more accurate picture so you can scale the combinations of keywords, audiences, devices, and times of day that consistently produce profitable results.

Creative Testing and Ad Messaging That Stays Fresh

Creative fatigue is a common reason performance declines in mature campaigns. To stay ahead, PPC and... Creative fatigue is a common reason performance declines in mature campaigns. To stay ahead, PPC and advertising programs need a consistent pipeline of new ideas to test across search, display, and social formats. This includes experimenting with different angles such as pain-focused, outcome-focused, and objection-handling messages. Visuals and copy are adapted to the norms of each platform while keeping the core brand voice consistent. By testing multiple variations of headlines, descriptions, and calls-to-action, you discover which hooks resonate with different audience segments. Winning combinations can then be rolled out more broadly, while underperforming variants are paused. Regular creative refresh cycles maintain engagement, protect click-through rates, and give algorithms more high-performing options to learn from. A disciplined creative testing strategy focuses on which elements to test – such as headlines, descriptions, calls-to-action, visuals, and formats – and follows a regular cadence of launching variations, analysing results, and introducing new ideas so ads never go stale. Creative fatigue is a common reason performance declines in mature campaigns. To stay ahead, PPC and advertising programs need a consistent pipeline of new ideas to test across search, display, and social formats. This includes experimenting with different angles such as pain-focused, outcome-focused, and objection-handling messages. Visuals and copy are adapted to the norms of each platform while keeping the core brand voice consistent. By testing multiple variations of headlines, descriptions, and calls-to-action, you discover which hooks resonate with different audience segments. Winning combinations can then be rolled out more broadly, while underperforming variants are paused. Regular creative refresh cycles maintain engagement, protect click-through rates, and give algorithms more high-performing options to learn from. A disciplined creative testing strategy focuses on which elements to test – such as headlines, descriptions, calls-to-action, visuals, and formats – and follows a regular cadence of launching variations, analysing results, and introducing new ideas so ads never go stale.

Aligning PPC, SEO, and Sales for Sustainable Growth

The most effective advertising programs do not operate in isolation. PPC, SEO, and sales all share t... The most effective advertising programs do not operate in isolation. PPC, SEO, and sales all share the goals of generating qualified demand and turning it into revenue. When teams collaborate, the insights from each channel strengthen the others. Search term reports can reveal new keyword opportunities for organic content, while high-converting SEO pages often inspire strong paid landing experiences. Feedback from sales about lead quality and common objections can inform ad copy, targeting, and offers. Regular performance reviews that bring these perspectives together highlight where to double down and where to pivot. Over time, this integrated approach leads to more stable cost per acquisition, better pipeline quality, and a marketing mix that can handle shifts in algorithms, competition, and customer behaviour without losing momentum. The most effective advertising programs do not operate in isolation. PPC, SEO, and sales all share the goals of generating qualified demand and turning it into revenue. When teams collaborate, the insights from each channel strengthen the others. Search term reports can reveal new keyword opportunities for organic content, while high-converting SEO pages often inspire strong paid landing experiences. Feedback from sales about lead quality and common objections can inform ad copy, targeting, and offers. Regular performance reviews that bring these perspectives together highlight where to double down and where to pivot. Over time, this integrated approach leads to more stable cost per acquisition, better pipeline quality, and a marketing mix that can handle shifts in algorithms, competition, and customer behaviour without losing momentum.