WithExpert Services

Social Media Ads

Generate high-intent leads with efficient paid acquisition.

Overview

We build and optimize PPC campaigns with landing pages and reporting designed to reduce costs and increase qualified conversions.

Keyword and audience research

Landing page improvements

Conversion tracking setup

Weekly optimization cycles

Get Free Consultation View Pricing

Process

How we deliver

Discovery

We identify target audiences, offers, and competition to set a profitable direction. For social media ads, this means analysing your ideal customer demographics, interests, behaviours, and the platforms where they spend time. We review competitor ad strategies, identify creative approaches that work in your industry, and choose the audience segments to target first so you know exactly who we are reaching and why before any budget is spent.

Launch

We build campaigns, ads, and tracking to start collecting conversion data quickly. For social media ads, this means launching campaigns within seven to ten days on platforms such as Facebook, Instagram, LinkedIn, or TikTok. We create multiple ad variations using different formats, set up tracking such as Facebook Pixel or platform tags, configure audience targeting, and begin gathering performance data so leads start flowing while we learn what resonates.

Optimize

We refine targeting, creatives, budgets, and landing pages to improve ROAS. For social media ads, this means weekly testing of new creative angles, adjusting audience targeting and bidding strategies, and pausing underperformers. We evaluate which formats – single image, video, or carousel – work best, which demographics convert, and which messages drive action so cost per lead drops significantly from the initial launch phase.

Scale

We expand what works and cut what does not, backed by clear reporting. For social media ads, this means scaling into lookalike audiences, expanding to new platforms, and increasing daily budgets strategically once we have proven profitable performance. You receive weekly reports covering cost per lead, return on ad spend, and the audiences bringing in your best customers, with many clients reaching strong ROAS within about three months.

FAQ

Common questions

How long does it take to see results from social media ads?

Initial data from social media campaigns arrives within days, but reaching stable, profitable performance usually takes several weeks of structured optimisation. In the first one to two weeks platforms such as Facebook, Instagram, LinkedIn, TikTok, and others are in a learning phase, gathering enough conversion data to understand who is most likely to take action, which means cost per lead often sits at two to three times the eventual target. By weeks three and four there is enough data to pause the worst-performing ads, refine targeting, test new creative angles, and adjust bids so cost per lead can drop by thirty to fifty percent from the initial launch numbers. Between weeks five and eight results typically stabilise, with cost per lead approaching target levels, conversion rates in a reasonable range for your industry, and ROAS moving from break-even to positive. From month three onward, campaigns that are performing well can be scaled by increasing budgets, expanding to lookalike audiences, testing new platforms, and layering in more advanced strategies. Budget size, offer complexity, market competition, landing page quality, and creative quality all affect this timeline, and while we cannot remove the learning phase, we do commit to weekly optimisation, transparent reporting, data-driven decisions, and continuous testing.

What makes your social media ads service different?

We focus on qualified leads and return on ad spend rather than vanity metrics such as impressions, reach, or likes. Reporting is centred on revenue metrics like cost per lead, conversion rate, ROAS, lead quality scores from your sales team, customer acquisition cost, and customer lifetime value so you can see whether campaigns are creating profitable customers, not just clicks. Our approach starts with deep audience research that goes beyond basic age, gender, and location to include psychographics, behaviours, and platform usage patterns, and continues with a structured creative testing framework where we launch multiple variations with different hooks, offers, and formats, review results weekly, and refresh creatives before fatigue sets in. Landing page optimisation and message match are built into the process so the experience from ad to page feels consistent and conversions improve. We also design platform-specific strategies for Facebook and Instagram, LinkedIn, TikTok, Twitter, and others instead of reusing one generic setup everywhere, and we invest heavily in tracking, attribution, and continuous optimisation so budgets are allocated to the campaigns, audiences, and platforms that consistently produce the best customers over months rather than just in the first few weeks.

What's included in your social media ads pricing?

Our social media ads pricing is built around a management fee in the region of roughly two to five thousand dollars per month, plus your ad spend paid directly to the platforms, and covers end-to-end strategy, setup, management, optimisation, and reporting. Strategy and setup typically include platform selection across channels such as Facebook, Instagram, LinkedIn, TikTok, and Twitter, audience research and segmentation, competitor analysis, campaign structure planning, pixel or tag implementation, conversion tracking, UTM frameworks, and an initial creative brief. Ongoing management covers campaign creation and launch, ad copywriting and coordination of creative production, audience targeting configuration, budget allocation, bid strategy tuning, A/B testing, and daily monitoring. Optimisation work includes weekly performance reviews, creative refreshes to combat ad fatigue, audience refinement, bid and budget reallocation, landing page recommendations, conversion rate optimisation, and retargeting setups. Reporting consists of weekly snapshots, detailed monthly reports, ROAS and cost per lead analysis, lead quality assessment, funnel and platform comparisons, and actionable recommendations. Not included in the base fee are creative production such as design, video, or photography, the ad spend itself, larger landing page builds, advanced tracking such as custom dashboards or complex attribution models, and these are scoped separately along with pricing tiers that scale with the number of platforms, complexity, and budget.

Which social media platform is best for my business?

There is no single best platform for every business; the right choice depends on your audience, offer, price point, and budget. We use a structured framework that looks at where your customers spend time, how they buy, and what kind of creative you can consistently produce. For many B2C brands and local services, Facebook and Instagram are strong starting points because of their broad reach, visual formats, and flexible costs, while visually driven consumer brands often benefit from Instagram and potentially TikTok when younger audiences and video-first creative are a good fit. For B2B services, SaaS, and high-ticket professional offerings, LinkedIn can be powerful despite higher CPMs and CPCs because targeting by job title, company size, and industry aligns ads directly with decision-makers, often supported by remarketing on Facebook. Twitter or X tends to suit news, media, tech, and thought leadership plays where real-time conversations matter. We recommend starting with one primary platform and sufficient budget to exit the learning phase, then layering in secondary and testing platforms over time. In practice this means we analyse your demographics, product type, current marketing channels, budget, and content capabilities, then propose a primary platform that receives most of the budget, a secondary channel, and a roadmap for expansion once results are proven.

How do you measure lead quality from social ads?

We measure lead quality by looking beyond simple conversion counts to metrics such as lead-to-customer conversion rate, revenue per lead, and customer lifetime value, backed by input from your sales team and CRM data. Two campaigns with the same cost per lead can deliver dramatically different revenue depending on how many of those leads become customers and how much they spend over time, so we treat lead quality as a first-class metric. Practically, this means collecting regular feedback from sales on whether leads answer the phone, match your target profile, have budget, and show real buying intent, then scoring leads so a high percentage fall into your ideal range. CRM integration lets us track prospects through stages such as contacted, qualified, proposal, and closed, and compare close rates and revenue across platforms and campaigns so budgets can be shifted toward the sources that generate the best customers. We also calculate revenue per lead, monitor time-to-close as a proxy for intent, and analyse lifetime value differences between platforms. To improve quality, we use pre-qualification questions in forms, qualification-focused ad copy that clearly speaks to your ideal spend and use cases, retargeting strategies that emphasise higher-intent visitors, refined lookalike audiences based on top customers, and landing page flows that encourage serious prospects while discouraging tire kickers. Reporting then highlights not just volume and cost per lead, but how those leads are performing through your funnel so strategy can be adjusted accordingly.

Get Free SEO Audit

Designing Paid Campaigns Around High-Intent Search and Audiences

Effective PPC and advertising starts with clearly defined intent. Rather than simply bidding on broa... Effective PPC and advertising starts with clearly defined intent. Rather than simply bidding on broad terms, a modern paid strategy segments campaigns by funnel stage, audience type, and business objective. Search campaigns can capture users who are actively looking for a solution, while social and display campaigns build awareness and remarket to people who have already engaged with your brand. By mapping keywords, audiences, and creatives to specific offers, you avoid wasted spend and keep ads highly relevant. Each ad group or audience set is built with tightly themed keywords or interests, clear value propositions, and landing pages that match the promise of the ad. This alignment improves click-through rate, quality scores, and conversion rates at the same time. For social media specifically, people are not searching; they are scrolling feeds, which means your ads must earn attention quickly, interrupt without annoying, and rely on precise audience targeting across awareness, consideration, and conversion campaigns so the full funnel works together. Effective PPC and advertising starts with clearly defined intent. Rather than simply bidding on broad terms, a modern paid strategy segments campaigns by funnel stage, audience type, and business objective. Search campaigns can capture users who are actively looking for a solution, while social and display campaigns build awareness and remarket to people who have already engaged with your brand. By mapping keywords, audiences, and creatives to specific offers, you avoid wasted spend and keep ads highly relevant. Each ad group or audience set is built with tightly themed keywords or interests, clear value propositions, and landing pages that match the promise of the ad. This alignment improves click-through rate, quality scores, and conversion rates at the same time. For social media specifically, people are not searching; they are scrolling feeds, which means your ads must earn attention quickly, interrupt without annoying, and rely on precise audience targeting across awareness, consideration, and conversion campaigns so the full funnel works together.

Landing Pages, Message Match, and Conversion Optimization

No matter how strong your targeting is, campaigns will underperform if landing pages fail to convert... No matter how strong your targeting is, campaigns will underperform if landing pages fail to convert. High-performing social media ad programs invest heavily in message match, making sure the headline, visuals, and offer on the page closely reflect what visitors saw in the ad. A clear value statement above the fold, supporting benefits, social proof, and a focused call-to-action work together to guide visitors toward one primary action. Social traffic is predominantly mobile, so pages must load quickly and feel effortless to use, with short forms and large, thumb-friendly controls. Expectation mismatch between ad and page, too many fields or calls-to-action, slow load times, and a lack of trust signals all suppress conversion rates. By continuously testing layouts, form lengths, offers, and trust elements, you can significantly reduce cost per lead without increasing ad spend. No matter how strong your targeting is, campaigns will underperform if landing pages fail to convert. High-performing social media ad programs invest heavily in message match, making sure the headline, visuals, and offer on the page closely reflect what visitors saw in the ad. A clear value statement above the fold, supporting benefits, social proof, and a focused call-to-action work together to guide visitors toward one primary action. Social traffic is predominantly mobile, so pages must load quickly and feel effortless to use, with short forms and large, thumb-friendly controls. Expectation mismatch between ad and page, too many fields or calls-to-action, slow load times, and a lack of trust signals all suppress conversion rates. By continuously testing layouts, form lengths, offers, and trust elements, you can significantly reduce cost per lead without increasing ad spend.

Tracking, Attribution, and Data-Driven Decisions

Reliable tracking is the backbone of profitable Social Media Ads. Incomplete or inaccurate conversio... Reliable tracking is the backbone of profitable Social Media Ads. Incomplete or inaccurate conversion data leads to poor optimisation, wasted budgets, and frustration across marketing and sales. Modern setups combine platform pixels with solutions such as conversions APIs, analytics, call tracking, and CRM integrations so primary conversions like leads and purchases, as well as secondary signals such as engagement and page views, are captured accurately. Privacy changes, especially on mobile devices, mean that browser-based tracking alone is no longer sufficient, so we lean on server-side events, first-party data, and cross-checking platform-reported results against your CRM. With this structure in place, bidding strategies and budgets can be guided by real return rather than vanity metrics, and you can more confidently identify which campaigns, audiences, devices, and times of day consistently produce the best customers. Reliable tracking is the backbone of profitable Social Media Ads. Incomplete or inaccurate conversion data leads to poor optimisation, wasted budgets, and frustration across marketing and sales. Modern setups combine platform pixels with solutions such as conversions APIs, analytics, call tracking, and CRM integrations so primary conversions like leads and purchases, as well as secondary signals such as engagement and page views, are captured accurately. Privacy changes, especially on mobile devices, mean that browser-based tracking alone is no longer sufficient, so we lean on server-side events, first-party data, and cross-checking platform-reported results against your CRM. With this structure in place, bidding strategies and budgets can be guided by real return rather than vanity metrics, and you can more confidently identify which campaigns, audiences, devices, and times of day consistently produce the best customers.

Creative Testing and Ad Messaging That Stays Fresh

Creative fatigue is a common reason Social Media Ads lose performance over time. To stay ahead, camp... Creative fatigue is a common reason Social Media Ads lose performance over time. To stay ahead, campaigns need a constant pipeline of new ideas to test across formats such as single images, carousels, and video. We experiment with different angles – pain-focused, outcome-focused, story-driven, and objection-handling – and adapt visuals and copy to what feels native on each platform while keeping your brand voice consistent. A structured testing process launches multiple concepts with equal budget, monitors performance for several days, pauses weaker variants, scales winners, and then iterates based on what worked. Over time this disciplined approach keeps click-through rates healthy, protects cost per lead, and gives algorithms fresh, high-performing options to learn from rather than relying on a handful of creatives until they burn out. Creative fatigue is a common reason Social Media Ads lose performance over time. To stay ahead, campaigns need a constant pipeline of new ideas to test across formats such as single images, carousels, and video. We experiment with different angles – pain-focused, outcome-focused, story-driven, and objection-handling – and adapt visuals and copy to what feels native on each platform while keeping your brand voice consistent. A structured testing process launches multiple concepts with equal budget, monitors performance for several days, pauses weaker variants, scales winners, and then iterates based on what worked. Over time this disciplined approach keeps click-through rates healthy, protects cost per lead, and gives algorithms fresh, high-performing options to learn from rather than relying on a handful of creatives until they burn out.

Aligning PPC, SEO, and Sales for Sustainable Growth

Social Media Ads work best as part of a coordinated growth strategy alongside PPC, SEO, and sales. I... Social Media Ads work best as part of a coordinated growth strategy alongside PPC, SEO, and sales. Insights from social campaigns, such as which hooks and topics drive the most engagement, can inform new blog posts, landing pages, and offers, while top-performing SEO content can be repurposed into social ads and remarketing creatives. Alignment with sales ensures that budget flows toward platforms and campaigns that produce the highest-quality leads rather than just the cheapest clicks. Regular cross-team reviews that cover lead quality by source, common objections, market feedback, and content opportunities make it easier to allocate spend, refine targeting, and update messaging. This integrated approach creates a more resilient acquisition engine that can adapt to changes in algorithms, competition, and customer behaviour without losing momentum. Social Media Ads work best as part of a coordinated growth strategy alongside PPC, SEO, and sales. Insights from social campaigns, such as which hooks and topics drive the most engagement, can inform new blog posts, landing pages, and offers, while top-performing SEO content can be repurposed into social ads and remarketing creatives. Alignment with sales ensures that budget flows toward platforms and campaigns that produce the highest-quality leads rather than just the cheapest clicks. Regular cross-team reviews that cover lead quality by source, common objections, market feedback, and content opportunities make it easier to allocate spend, refine targeting, and update messaging. This integrated approach creates a more resilient acquisition engine that can adapt to changes in algorithms, competition, and customer behaviour without losing momentum.